The Commission employs a stick-and-carrot approach, demonstrating its commitment to enforcing regulations while engaging in dialogue. It should balance maintaining regulatory intervention's credibility while fostering constructive dialogue through an incentive framework.

European businesses are already fighting how Big Tech firms shape their behaviours in response to the Digital Markets Act. They can avoid legal battles by engaging in constructive dialogue.

The Digital Markets Act changes big tech behaviours. Businesses and consumers can share feedback on proposed compliance solutions to improve them by engaging in constructive dialogue.

This paper proposes an original set of five compliance principles derived from the DMA list of obligations.